Mobile App Advertising
Use in-app advertising to promote your product or service
You’ve probably noticed that many of the apps you use often have some mobile app advertising that accompanies the service they provide.
What you might not realise is this kind of mobile app advertising was worth around ￡80 billion pounds last year – and is one of the fastest growing areas of digital marketing. The reason is unsurprising – as a country, we have around 60 million mobile phones. Most of these are smartphones that essentially rely on apps to deliver the services that underpin our digital lives.
It’s not just the number of smartphones in the UK that’s staggering. Estimates suggest we’re a nation of app lovers – with over 15 billion ‘apps’ or applications downloaded to our mobiles. As such, mobile app PPC advertising is an exciting prospect for all manner of businesses, but how could you make it work for you?
At Summon, we know how to make mobile app PPC advertising work for your business. Whether you’re trying to raise brand awareness, launch a new product or increase conversions – we’ll make in-app advertising a lucrative part of your digital marketing campaign.
App statistics are impressive – but what are the real-world results you can expect from mobile app PPC advertising?
No two clients who come to us are the same. We know how to work with partner companies – whether you’re experts in mobile app advertising who are looking for some support, or approaching in-app advertising for the very first time. Together, we’ll create a digital marketing campaign that’s exactly right for you.
You’ll find plenty of digital marketing agencies who are happy to jump in at the deep end and start by talking to you about your budget the platforms you want to use. Here at Summon, we like to take a slightly different approach.
We start by getting to know you, your product and your digital marketing goals. By learning about you, we can help you approach mobile app advertising in a way that’s right for your business. We can provide the results you’re hoping for as a result of your PPC campaign.
When we understand what you’re hoping to achieve with mobile app advertising, we’ll set you up on the platforms that will deliver the performance you’re looking for. Also, we’ll help you design a campaign that’s going to drive the right kind of interactions. We can provide any web-based presence needed to back that up.
When your PPC advertisements are live across a host of apps, we’ll help you to monitor exactly how your campaign is performing. We’ll continue making adjustments as the data develops, ensuring you’re getting the very best return on investment.
We’ve helped a huge number of businesses exceed their marketing ambitions using mobile app advertising. Quite simply, we’ve got the knowledge needed to make in-app advertising work for you.
It’s not just our knowledge that sets us apart. When you work with Summon, you’re working with a team of people who’ve taken the time to understand you and your business.
When you pick up the phone or send an email, you’ll be talking to someone who knows you. We can continue to inform you about how your campaign is performing right now. Feel free to get in touch and one of our London based marketing team will be happy to help.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return