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PPC

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Pay Per Click

Make each click deliver results with a well-executed PPC campaign

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PPC Agency London

PPC (pay per click) is a cost-effective digital marketing method which can be applied to Google, Bing, social media, sites and apps. With PPC, we can target users based on their online behaviour, search habits, demographics and interests.

Using precise targeting methods, your ads will be strategically placed in front of specific users – meaning each click is highly likely to add value to your business. The type of campaign related questions you can expect us to answer include:

  • How can you measure campaign performance across platforms??
  • How will the management of your PPC campaign affect other digital marketing channels?
  • Which type of strategy and campaign is right for your business?

When working with us – you will be working with a team of Google Ads and PPC experts. You will have control over how much you spend on each campaign and will know, in detail, which clicks are driving results for your business. Our vast experience allows us to help you navigate channels, create a strategy that works and drive the kind of traffic that maximises return on investment.

Our PPC marketing services

We take the time to get to know you, the industry you’re in and the results you’re hoping to achieve from your PPC campaigns. From there, we’ll put together an actionable strategy using one or more of the following services:

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Paid Search –? Whether you’re running a paid search campaign on Google or Bing, we can help you achieve long-term results and top positions by placing strategic search ads in front of users who are actively looking for your product.?

Our paid search experts can ensure you’ve got high-quality ad copy and an impressive landing page to follow. If you’re new to PPC – paid search is a great way to get your product or service in front of the right people!

Retargeting – Retargeting is a way of reaching out to users who have shown an interest in your brand, product or service but didn’t complete a conversion. You can also reach out to previous customers who might be interested in a second purchase – for example by offering a discount or another promotion.?

This is a way of reminding users to complete an action – whether that’s a purchase, a sign-up or getting in touch. A retargeting campaign can make sure you’re gaining maximum value from each of your site visits – ensuring each click is going to help your business expand.?

Youtube – YouTube is the second largest search engine today – with over 1 billion users in total – making it a great place to advertise your brand. Pay per click ads can appear before, during or after a video – and you also have the option of displaying your ad within search results or recommended videos.?

YouTube ads have a skippable format – meaning that any user who watches for a specific amount of time is more than likely to have a genuine interest in your brand. You could be benefitting from introducing YouTube advertising to your next PPC campaign- just contact our PPC agency London & we can help you get started!

Shopping Ads – If you are an online retailer then you can use google shopping ads to put yourself ahead of the competition by showing your product to your most valuable prospects.??

You will only pay per click, meaning you can narrow down your customer profile and avoid wasting budget that could be put towards other aspects of your PPC campaigns. Adding shopping ads to your PPC advertising mix could have a drastic impact on your sales activities and conversion rates by putting your product in front of the right users.

Display Ads – Our team of experts offer display advertising as a cost-effective way of putting your brand in front of a large and valuable audience. You can display text, image or video ads on third-party sites which can be selected depending on how relevant and beneficial they are to your business.? Give our PPC agency in London a call if you’re interested in display ads!

Mobile App Ads – Most of us rely on apps to deliver a service each day – making them a prime place to display your pay per click ads. Mobile apps are able to collect first-party data meaning we can easily target users who fit into your ideal customer profile and are likely to convert.?

In-app functions also allow us to access geo-location data so that we can reach the right users, at the right time. Our PPC company can help you reach your most valuable customers through mobile PPC campaigns.

The benefits of PPC

With the digital landscape constantly growing – PPC marketing will undoubtedly be a valuable part of your wider digital marketing strategy. When working us, we’ll take advantage of the following benefits:

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Powerful data – There’s an incredible amount of insight to be gained from in-depth marketing data – and you’ll struggle to find any digital marketing platform that offers your business quite so much data as PPC. For every advert you run, you’ll see costs, views, clicks, visits, conversions and much more.

Twinned with the right site analysis tools, you’ll quickly understand what’s working for your pay per click campaigns, what has the potential to work in other digital marketing areas – and what’s returning a meaningful profit for your company.?

What’s more, quickly responding to this data can see a good campaign turn into an outstanding PPC advertising campaign. Our PPC and Google Ads experts will be sure to provide you with the data that really matters.

Quick market entry – PPC is incredibly time-efficient – so it is a quick route to market that can provide fast results. Alternatively, building the foundations and infrastructure for an effective SEO campaign is a task that you measure in weeks and months, as search rankings can take time to improve your positions in organic Google search positions. Whereas getting into your desired market with a PPC campaign is more likely to be measured in days or even hours – especially when working with PPC and bid management pros!

Few businesses are in the position to sit and wait for results for a prolonged period of time – so when your time is of the essence, pay per click can be your new marketing best friend. Contact our London agency if you’re looking for quick but valuable results.

Exceptional targeting -It may be broad, it may be highly targeted – but you’ve almost certainly got a target audience in mind for your products or services.

What if you could take that targeting even deeper? When you want PPC to work for your business, you can focus your targeting down to specific audience behaviour across their previous online habits. Twinned with the masses of data your pay per click campaign will return, your targeting can be perfected – and your results along with it.

Accelerated brand awareness – Brand awareness is the key to consumer trust – the more prominently you feature, the more likely it is that you appear as experts and a? ‘go-to’ name for your potential customers.??

PPC marketing is for more than just selling your services and products – if you want to establish yourself as an authority or leading name in your industry, our PPC London team can create campaigns designed to do precisely this. Our team of Google pros can ensure any service you choose will drastically improve your online visibility and reputation.?

Complementing other channels – Pay per click is the fastest way to drive valuable traffic to your site or landing page, which is why it plays a key part in your overall strategy. While PPC advertising is a powerful method alone – it can also be used to maximise results from your other digital marketing campaigns. As a full-service digital marketing agency – we ensure any advertising service we offer our clients, will benefit their business all-round.

Our PPC process

Our first step when creating a PPC campaign is spending time getting to know you, your current marketing activities and your goals.? Once we’ve learnt more about your business, we can start to look into your target audience in terms of their online behaviour, interests and demographics.?We will conduct an in-depth analysis of what your target customers are searching for and how our PPC management can reach out to valuable users and grow your business. We will also analyse what is working for your biggest competitors within their campaigns. These initial steps are essential in the management of any advertising campaign, so that we can create a strategy that works for you.

We are a results-driven agency – meaning we work to ensure our clients are consistently seeing significant results. Whether you’re a start up company or need a PPC audit for an existing campaign – we can help establish the most valuable pay per click service for your brand.? Throughout a campaign, we will optimise your digital strategy?to make sure we’re improving your performance while gaining maximum value from your budget.

Why work with us?

We’ve been managing PPC campaigns since it began as an advertising medium. We’ve worked with a host of businesses who’ve seen our PPC management completely transform their digital marketing and sales activities. Whether you’re taking the tentative first steps into PPC or you need someone to step into an existing campaign and maximise performance, our approach can provide fast, effective results.

As a?Google partner agency, the depth of our knowledge and experience means we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag. We understand customer demographics, and we work with our clients to create campaigns where it really matters.? It’s our priority as a performance agency to give you the best return on investment from your online advertising. Through improved efficiencies in your media, keyword and audience selections, we can deliver strong conversion rates and business results.?

Why use us as your PPC London agency?

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call our London team 0203 918 6091

Let's work together

Get in touch and we'll talk about your next project.

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

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PAY PER CLICK (PPC) FAQ’S:

What is Google Ads (formerly Google AdWords)?

As a PPC agency we mention it a lot, but what is Google Ads? Google Ads (formerly Google AdWords) is Google’s online advertising solution that businesses use to promote their products or services across the web. You can place ads within search results on Google, YouTube and more – as well as on non-search sites and mobile apps. When using Google Ads, advertisers can select a specific goal for their ads, such as increasing site visits or perhaps driving phone calls. If you have a Google Ads account, you can customise your budget and targeting and can pause your ads at any time.

What are Google Ads keywords?

Keywords in Google ads are the terms or phrases that advertisers will bid on so that their clickable ads will appear on search engine results pages (SERP) or a partner site. You bid on the words that relevant users would be searching for to find your product or service. Keyword research is a key aspect of a successful Google Ads campaign because it helps you to determine which keywords will drive the highest amount of relevant traffic to your site or ads.

Why is my existing pay per click campaign not performing?

Are you currently running a PPC or paid search campaign and not getting the results you expected? PPC is a complex channel and this could be down to a number of things being wrong with the PPC management. Anything from targeting the wrong keywords or audiences to misplacing your ad spend could be having a knock-on effect on your pay per click results. A PPC campaign requires a combination of expertise and lengthy, in-depth analysis to unlock its full potential.

What is cost per click (CPC)?

CPC or cost per click is a paid advertising term that refers to the amount of money an advertiser will pay each time someone clicks on their ad. The average price you pay is determined by the competitiveness of your keywords, your maximum bids, and your Quality Score.

Why use a PPC agency?

An experienced and results-driven pay per click agency will be able to provide a better standard of service and higher performing ads. A PPC agency can improve your paid search and overall pay per click performance by ensuring that your keywords, strategy and bid management are working together to drive results. Essentially, using a reputable PPC agency can guarantee that your campaigns are going to be optimised and maintained by someone who knows exactly what they are doing.

What is a Google Premier Partner?

Becoming a Google Premier Partner is a badge of authority and expertise. For a digital marketing agency to qualify as a Google Premier Partner, they must show solid PPC management and consistently meet Google’s advertising requirements in three primary areas. These areas are certification, ad spend and performance. If an agency is a certified Google Premier Partner – then they are recognised by Google as being knowledgeable and experienced. As a Google partner you will know how to optimise and work on a campaign to give clients the best possible return on investment (ROl).

Can I use PPC to reach new audiences?

Will you reach a wider audience with PPC? Absolutely! Pay per click allows us to show highly relevant ads to new audiences immediately by using the right keyword targeting, ad copy and landing pages. When working with our PPC agency in London – you are not strictly limited to Google advertising as PPC is also available through Bing and social media platforms such as LinkedIn, Twitter, Facebook and Instagram. This means you can reach the right users on the most suitable platforms.

How effective is pay per click?

Pay per click is a highly effective digital marketing channel – as long as a campaign is paired with the right strategy, research, PPC management and split testing. PPC is one of the most popular advertising methods for a reason – because it’s a highly profitable service that can produce fast but long-lasting results for both small and large businesses!

can ppc work with seo?

SEO is a digital marketing method for increasing a site’s organic traffic through enhanced visibility on SERP and site authority. Improving your organic rankings is generally a time-consuming process – whereas PPC can produce considerably fast results. The two methods are different but they do often share the same goals. The two can be used to complement each others perfomance. For example – with a strong PPC and SEO performance – you could find your site consuming a large portion of search pages.

What is a PPC landing page?

A PPC landing page is the page a user arrives at when visiting your site after clicking a paid ad. It should be highly relevant to the keywords you are bidding on and have a clear CTA (call to action).

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