Explore more features on LinkedIn to transform your business
It isn’t your typical social network – but for business owners and professionals, LinkedIn Advertising is one of the most effective tools in the world.
LinkedIn’s power is reflected in its pricing – if you approach the platform with a ‘let’s give it a try’ attitude, you could watch your online marketing budget disappear fairly quickly. This is why it’s absolutely vital to have a team onboard who are experts in LinkedIn marketing.
While LinkedIn is reasonable straightforward as a user – there’s a wealth of functionality behind the scenes that make it trickier to master as a business looking to expand marketing options. Unfortunately, LinkedIn tends to produce only minimal results unless you’re willing to explore paid social strategies.
At Summon, we’ve helped people drive their business to incredible new heights on LinkedIn. When you work with our digital marketing team, you remove expensive guesswork and make the world’s most powerful B2B network deliver for you.
What kind of things can you expect a PPC LinkedIn campaign to bring your business?
LinkedIn’s business marketing interface is notoriously complex – and, if you’re not 100% familiar with the platform, costly mistakes are possible. At Summon, making LinkedIn work for businesses is part of our daily job – so having us onboard to drive results will save you an incredible amount of learning and time-consuming hard work.
LinkedIn is unlike most other social media platforms – working primarily to connect people online on a business-to-business basis. This isn’t always right for our clients – so our first step is to sit down together and discuss your digital marketing goals – before deciding together whether LinkedIn will deliver the results you’re hoping for.
When we understand your product, company and marketing goals, we’ll look at the audience you’re hoping to reach. LinkedIn has a variety of powerful targeting tools – along with a number of marketing approaches that work for different types of audience. We’ll use our deep understanding of LinkedIn to help you decide which will be the most effective advertising approach for you.
After we’ve decided on an audience profile and the correct approach, we’ll help you shape a campaign that appropriately promotes of your brand – while at the same time inspiring the desired course of action from your audience.
Of course – implementation of your campaign is only the beginning – from the first day and throughout your digital marketing campaign, we’ll monitor and assess effectiveness against your spend, making adjustments that mean you maximise your ROI.
We know what’s needed to make LinkedIn advertising work – whatever your goal. There’s no simple route to success on the platform, but we have a deep understanding of how to create effective posts, messages and articles – and which people to put them in front of.
We stay on top of every change that LinkedIn rolls out. Any single variable can impact the performance of your advertising on the service – so we’re always ahead of change, planning exactly how to work new innovations to your advantage.
The whole team at Summon have a plain English approach to social media marketing. We’ll create solutions that make sense to you – and we’ll communicate the results of those solutions in clear terms that line up alongside the goals we agreed at the start of the process. We make LinkedIn marketing simple – and very effective.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.